{"id":283,"date":"2025-11-14T09:42:38","date_gmt":"2025-11-14T09:42:38","guid":{"rendered":"https:\/\/luppstudio.com\/?p=283"},"modified":"2025-11-14T15:45:15","modified_gmt":"2025-11-14T15:45:15","slug":"como-hacer-email-marketing","status":"publish","type":"post","link":"https:\/\/luppstudio.com\/en\/como-hacer-email-marketing\/","title":{"rendered":"How to do email marketing"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Gu\u00eda pr\u00e1ctica para due\u00f1os y emprendedores<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">El email marketing <mark style=\"background-color:var(--global-palette2)\" class=\"has-inline-color has-theme-palette-8-color\">no depende de algoritmos<\/mark><\/h3>\n\n\n\n<p>El email es tuyo. Nadie te lo quita. Cuando una persona te deja su correo, tienes un canal directo con alguien que ya mostr\u00f3 inter\u00e9s. No hay alcance org\u00e1nico caprichoso, ni CPMs infl\u00e1ndose de un d\u00eda para otro. Si ma\u00f1ana cambian las reglas en redes, tu lista sigue ah\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propiedad del canal:<\/strong> tu base no vive en una plataforma de terceros.<\/li>\n\n\n\n<li><strong>Coste predecible:<\/strong> enviar a 1.000 o 100.000 correos escala con un coste muy bajo.<\/li>\n\n\n\n<li><strong>Estabilidad:<\/strong> perfectos para construir relaci\u00f3n y vender sin depender de modas.<\/li>\n\n\n\n<li><strong>Plan B real:<\/strong> si caen tus redes, tu newsletter sigue entregando.<\/li>\n<\/ul>\n\n\n\n<p>En mi caso, cuando trabaj\u00e9 con una academia en Italia, el canal que sostuvo ventas en semanas lentas fue siempre la base de email. Las promociones privadas a la lista convirtieron sin tocar precios p\u00fablicamente, justo cuando las redes estaban inestables.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Antes de enviar un mail debes seguir esta checklist<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Objetivos, RGPD y base de datos limpia<\/h3>\n\n\n\n<p>Define el objetivo de tu campa\u00f1a antes de escribir la primera palabra: <strong>\u00bfleads, ventas, agenda llena, feedback?<\/strong> Con eso claro, cuida lo legal y la higiene de tu lista.<\/p>\n\n\n\n<p><strong>Checklist r\u00e1pido (RGPD y buenas pr\u00e1cticas):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consentimiento claro en formularios (explica para qu\u00e9 usar\u00e1s el email).<\/li>\n\n\n\n<li>Enlace de baja visible en cada env\u00edo.<\/li>\n\n\n\n<li><strong>Doble opt-in<\/strong> recomendado (disminuye el spam, emails con errores de tipe y quejas).<\/li>\n\n\n\n<li>Evita comprar listas de mails; cuida la reputaci\u00f3n de tu dominio.<\/li>\n\n\n\n<li>Limpieza peri\u00f3dica de inactivos y correos rebotados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tu sistema: CRM + captaci\u00f3n + orden m\u00ednimo viable<\/h3>\n\n\n\n<p>Un CRM es tu agenda inteligente. Guarda emails y <strong>contexto<\/strong> (qui\u00e9n es, qu\u00e9 pregunt\u00f3, qu\u00e9 compr\u00f3, de d\u00f3nde vino). Si no tienes un sistema, los contactos se pierden.<\/p>\n\n\n\n<p><strong>Opciones t\u00edpicas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Para empezar:<\/strong> Notion como CRM b\u00e1sico (etiquetas, vistas, recordatorios).<\/li>\n\n\n\n<li><strong>Intermedio:<\/strong> Brevo, Klaviyo.<\/li>\n\n\n\n<li><strong>Robusto:<\/strong> HubSpot para equipos comerciales\/marketing integrados.<\/li>\n\n\n\n<li><strong>Enterprise:<\/strong> Salesforce u otras soluciones a medida.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:var(--global-palette2)\" class=\"has-inline-color has-theme-palette-8-color\">Qu\u00e9 datos pedir<\/mark> en el formulatio de contacto?<\/h3>\n\n\n\n<p><strong>Primer contacto: <\/strong>inicia por nombre y mail, lo necesario para empezar. No querr\u00e1s abrumar a tu lead pidiendole demasiadoa informaci\u00f3n.<\/p>\n\n\n\n<p><strong>Campos y etiquetas que querr\u00e1s ir completando en el tiempo:<\/strong> nombre, email, pa\u00eds, tipo de cliente, producto\/servicio de inter\u00e9s, etapa (lead, cliente, ex-cliente).<\/p>\n\n\n\n<p><strong>Fuentes de leads:<\/strong> formularios web, pop-ups con lead magnet, WhatsApp Business (con etiquetas), eventos\/ferias, checkout.<\/p>\n\n\n\n<p>Mi consejo: empieza por algo simple pero organizado, captaci\u00f3n en web + un CRM sencillo. M\u00e1s vale un sistema b\u00e1sico que <strong>no depende del celular<\/strong>. Vi casos reales donde se rompi\u00f3 el tel\u00e9fono y se perdi\u00f3<strong> todo<\/strong>; con WhatsApp Business y un CRM, eso no sucede.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configuraci\u00f3n que evita problemas (5 minutos t\u00e9cnicos)<\/h3>\n\n\n\n<p>No hace falta ser t\u00e9cnico para cubrir lo esencial de la entregabilidad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dominio o subdominio de env\u00edo:<\/strong> p. ej. <em>mail.tuempresa.com<\/em>.<\/li>\n\n\n\n<li><strong>SPF, DKIM y DMARC:<\/strong> autentican tus env\u00edos; tu herramienta te da los registros. Puedes pedir asistencia a tu hosting.<\/li>\n\n\n\n<li><strong>Warm-up:<\/strong> empieza enviando mails a segmentos peque\u00f1os y comprometidos; escala el volumen en 1\u20132 semanas. Envia una campa\u00f1a a 30 personas por d\u00eda durante agunas semanas, utuliza una herramienta como esta para medir la calidad de tu mail. Esto se llama warm up campaign, muchso CRM tienen esta funci\u00f3n integrada. Puedes pedirle a tu contactos que te respondan el mail para mejorar la calidad de la direcci\u00f3n del dominio. <\/li>\n\n\n\n<li><strong>Higiene de lista:<\/strong> rebotes, quejas y spam traps arruinan tu reputaci\u00f3n; limpia tu lista con frecuencia y segmenta. Segmentaci\u00f3n y e higiene son als claves del email marketing. <\/li>\n<\/ul>\n\n\n\n<p>Con esto reduces el riesgo de caer en spam y te aseguras de que los buenos emails lleguen a bandeja de entrada. Es mejor eniar menos mails pero mantener la % de apertura alta. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Primeros emails que <mark style=\"background-color:var(--global-palette2)\" class=\"has-inline-color has-theme-palette-8-color\">generan resultados<\/mark><\/h3>\n\n\n\n<p>Empieza con piezas sencillas, sin complejidad t\u00e9cnica:<\/p>\n\n\n\n<p><strong>Secuencia de bienvenida (3 emails)<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>D\u00eda 0:<\/strong> gracias + \u201cqu\u00e9 vas a recibir\u201d + 1 recurso \u00fatil -> p\u00eddele a tu LEad que te rsponda el email con feedback<\/li>\n\n\n\n<li><strong>D\u00eda 4:<\/strong> historia corta + prueba social + CTA suave -> aqu\u00ed podr\u00e1s empezar a ver quienes interact\u00faan contus emails y quienes no.<\/li>\n\n\n\n<li><strong>D\u00eda 7:<\/strong> oferta inicial o invitaci\u00f3n a charla\/demo -> podr\u00e1s validar si hay un inter\u00e9s real. <\/li>\n<\/ol>\n\n\n\n<p><strong>Ecommerce: Oferta \u201cno p\u00fablica\u201d a listas internas<\/strong><br>Tienes un producto en stockque no se vende? Quieres dar un empuj\u00f3n a ese cliente interesado que no ha cerrado la compra? Manda una promo privada solo a clientes anteriores. Si alguien hac\u00eda <strong>clic<\/strong>, dos d\u00edas despu\u00e9s le env\u00edas un <strong>recordatorio autom\u00e1tico<\/strong>. Es un mini-funnel que vende sin devaluar la marca en p\u00fablico.<\/p>\n\n\n\n<p><strong>Si ofreces servicios: Aviso de hueco en agenda<\/strong><br>Si un cliente cancela una sesi\u00f3n, env\u00edale un email a la lista: \u201cQued\u00f3 un espacio hoy\u201d. Con 500\u20131.000 contactos, podr\u00e1s recuperar esa hora \u00abperdida\u00bb sin descuentos p\u00fablicos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Que CRM te conviene utilizar seg\u00fan el tama\u00f1o de tu empresa? <\/h2>\n\n\n<style>.kb-table-container283_306c22-ed{font-size:var(--global-kb-font-size-sm, 0.9rem);overflow-x:auto;}.kb-table-container .kb-table283_306c22-ed th{color:var(--global-palette2, #2B6CB0);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table283_306c22-ed caption{text-align:center;}.kb-table-container .kb-table283_306c22-ed td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table283_306c22-ed td:nth-of-type(1){background-color:var(--global-palette7, #EDF2F7);}.kb-table-container .kb-table283_306c22-ed th:nth-of-type(1){background-color:var(--global-palette7, #EDF2F7);}.kb-table-container .kb-table283_306c22-ed td, .kb-table283_306c22-ed th{border-top:2px solid var(--global-palette5, #4A5568);}@media all and (max-width: 1024px){.kb-table-container .kb-table283_306c22-ed td, .kb-table283_306c22-ed th{border-top:2px solid var(--global-palette5, #4A5568);}}@media all and (max-width: 767px){.kb-table-container .kb-table283_306c22-ed td, .kb-table283_306c22-ed th{border-top:2px solid var(--global-palette5, #4A5568);}}<\/style><div class=\"kb-table-container kb-table-container283_306c22-ed wp-block-kadence-table\"><table class=\"kb-table kb-table283_306c22-ed\">\n<tr class=\"kb-table-row kb-table-row283_45909c-1d\">\n<th class=\"kb-table-data kb-table-data283_1d4a57-b4\">\n\n<p>CRM<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_1aede2-88\">\n\n<p>Funciones clave (\u2714\/\u2716)<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_78892d-74\">\n\n<p>Integraciones destacadas<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_28011b-da\">\n\n<p>Precio orientativo*<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_7fc472-26\">\n\n<p>Mejor para<\/p>\n\n<\/th>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_c1253e-6b\">\n<td class=\"kb-table-data kb-table-data283_5ff76a-58\">\n\n<p>Notion (como CRM simple)<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_f0fb3c-e6\">\n\n<p>\u2714 contactos, etiquetas, tareas \u00b7 \u2716 email nativo<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_4a43ec-0b\">\n\n<p>Zaps, embeds, Google Sheets<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_2f508a-d6\">\n\n<p>Muy bajo (plan base)<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_67356f-b5\">\n\n<p>Emprendedores o freelance que reci\u00e9n empiezan<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_33179a-52\">\n<td class=\"kb-table-data kb-table-data283_e3ab29-ba\">\n\n<p>Brevo<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_ffb8e1-f2\">\n\n<p>\u2714 email\/SMS, automatizaciones, formularios<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_7d47cf-6e\">\n\n<p>CMS, ecommerce, Facebook Ads<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_2d748b-21\">\n\n<p>Bajo\u2013medio<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_ef50fc-95\">\n\n<p>Pymes multicanal <\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_b923ba-e0\">\n<td class=\"kb-table-data kb-table-data283_7e141a-8d\">\n\n<p>Klaviyo<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_7b9ba5-73\">\n\n<p>\u2714 ecommerce data, segmentaci\u00f3n avanzada, flujos<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_9d04b3-a2\">\n\n<p>Shopify, Woo, GA4<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_deff49-eb\">\n\n<p>Medio (seg\u00fan contactos)<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_9a6124-36\">\n\n<p>E-commerce<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_9d96d8-74\">\n<td class=\"kb-table-data kb-table-data283_670783-21\">\n\n<p>HubSpot<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_117127-fd\">\n\n<p>\u2714 CRM completo, email, landing, ventas, WhatsApp<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_14f84e-c6\">\n\n<p>Amplio ecosistema<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_1ae367-f7\">\n\n<p>Medio\u2013alto (seg\u00fan hubs)<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_c860e2-07\">\n\n<p>Equipos comerciales\/marketing<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_5b1ce8-db\">\n<td class=\"kb-table-data kb-table-data283_caa9b9-74\">\n\n<p>Salesforce<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_062189-ac\">\n\n<p>\u2714 CRM enterprise, reporting profundo<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_f49778-bf\">\n\n<p>Todo el stack enterprise<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_f5372f-a2\">\n\n<p>Alto<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_8461dd-b1\">\n\n<p>Empresas grandes<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div>\n\n\n<h2 class=\"wp-block-heading\">Las automatizaciones m\u00e1s importantes de email marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Automatizaciones que aumentan el ROI en 30\u201360 d\u00edas<\/h3>\n\n\n\n<p>No montes veinte secuencias de email. Monta cinco bien hechas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Bienvenida<\/strong><br>Esencial. Incluye <strong>doble confirmaci\u00f3n<\/strong> (double opt-in) para validar que el usuario se suscribi\u00f3: reduces bots, correos mal escritos y spam.<\/li>\n\n\n\n<li><strong>Recordatorio por inter\u00e9s o carrito<\/strong><br>Si alguien hizo clic en una oferta o dej\u00f3 el checkout a medias, env\u00eda un recordatorio a las <strong>24\u201348 horas<\/strong>.<\/li>\n\n\n\n<li><strong>Post-compra \/ feedback<\/strong>\n<ul class=\"wp-block-list\">\n<li>Pide una <strong>rese\u00f1a<\/strong> en tu perfil de Google (ayuda al SEO local).<\/li>\n\n\n\n<li>Lanza una <strong>encuesta breve<\/strong> (1\u20132 preguntas) para captar insights r\u00e1pidos.<\/li>\n\n\n\n<li>Ofrece un <strong>programa de referidos<\/strong> (\u201cInvita a un amigo y obt\u00e9n un descuento\/beneficio\u201d).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Reactivaci\u00f3n (win-back)<\/strong><br>Serie corta para contactos inactivos con <strong>contenido de valor<\/strong> y una <strong>oferta limitada<\/strong>. Mant\u00e9n el tono \u00fatil, no agresivo.<\/li>\n\n\n\n<li><strong>Nurturing (especialmente B2B)<\/strong><br>Secuencia de <strong>3\u20135 emails<\/strong> con casos, recursos y una <strong>llamada a la acci\u00f3n<\/strong> clara. Nadie te compra por ver un solo anuncio: necesitas mantenerte <strong>top of mind<\/strong>.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ejemplo real: cuando necesit\u00e1bamos liquidar stock de un ecommerce sin tocar la web, enviamos una oferta <strong>solo a una lista interna<\/strong> con \u201cprecio preferente\u201d por tiempo limitado. Se movi\u00f3 el inventario sin devaluar los precios p\u00fablicamente ni invertir en anuncios.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Checklist definitiva para iniciar hoy mismo a hacer email marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elige tu <strong>CRM<\/strong> (aunque sea en Excel o Notion para empezar).<\/li>\n\n\n\n<li>Crea una <strong>landing<\/strong> sencilla para captar emails.<\/li>\n\n\n\n<li>Importa tus <strong>contactos actuales<\/strong> y <strong>etiqu\u00e9talos<\/strong>.<\/li>\n\n\n\n<li>Configura <strong>SPF\/DKIM\/DMARC<\/strong> y un subdominio de env\u00edo.<\/li>\n\n\n\n<li>Monta la secuencia de <strong>bienvenida de 3 emails<\/strong>.<\/li>\n\n\n\n<li>Escribe tu <strong>primer env\u00edo<\/strong> con <strong>un CTA<\/strong>.<\/li>\n\n\n\n<li>Env\u00eda a un <strong>segmento peque\u00f1o<\/strong> y mide la <strong>apertura\/CTR<\/strong>.<\/li>\n\n\n\n<li>Activa el <strong>recordatorio por clic<\/strong>.<\/li>\n\n\n\n<li>Programa la <strong>frecuencia semanal<\/strong> y revisa inactivos.<\/li>\n<\/ul>\n\n\n<style>.kb-table-container283_101d62-d8{font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:6.3px;overflow-x:auto;}.kb-table-container .kb-table283_101d62-d8 th{font-size:var(--global-kb-font-size-sm, 0.9rem);text-transform:uppercase;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table283_101d62-d8 caption{text-align:center;}.kb-table-container .kb-table283_101d62-d8 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table283_101d62-d8 td, .kb-table283_101d62-d8 th{border-right:2px solid var(--global-palette5, #4A5568);}@media all and (max-width: 1024px){.kb-table-container .kb-table283_101d62-d8 td, .kb-table283_101d62-d8 th{border-right:2px solid var(--global-palette5, #4A5568);}}@media all and (max-width: 767px){.kb-table-container .kb-table283_101d62-d8 td, .kb-table283_101d62-d8 th{border-right:2px solid var(--global-palette5, #4A5568);}}<\/style><div class=\"kb-table-container kb-table-container283_101d62-d8 wp-block-kadence-table\"><table class=\"kb-table kb-table283_101d62-d8\">\n<tr class=\"kb-table-row kb-table-row283_0f189d-07\">\n<th class=\"kb-table-data kb-table-data283_7fb452-dd\">\n\n<p>CRM \/ Funci\u00f3n<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_03b3a7-35\">\n\n<p>Guardar contactos<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_70bc1d-7d\">\n\n<p>Perfiles<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_e9daf8-f1\">\n\n<p>Email marketing<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_540fd1-1b\">\n\n<p>Automatizaciones<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_651f03-09\">\n\n<p>Landing Pages<\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data283_5a99ae-a9\">\n\n<p>Integraci\u00f3n WhatsApp<\/p>\n\n<\/th>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_6b7d00-94\">\n<td class=\"kb-table-data kb-table-data283_4d1d34-29\">\n\n<p><strong>Notion (manual)<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_af8db3-75\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_8b62bd-ed\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_e2fc97-3b\">\n\n<p>\u274c<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_5b3b2a-b9\">\n\n<p>\u274c<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_281534-33\">\n\n<p>\u274c<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_5f7fce-d9\">\n\n<p>\u274c<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_47df29-e2\">\n<td class=\"kb-table-data kb-table-data283_fe6958-81\">\n\n<p><strong>Klaviyo<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_599113-20\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_9012e9-58\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_eae2fb-7b\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_a11aa4-b6\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_a436ab-4f\">\n\n<p>\u274c<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_0ff44b-77\">\n\n<p><strong>\u274c<\/strong><\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_346141-e3\">\n<td class=\"kb-table-data kb-table-data283_d20acb-18\">\n\n<p><strong>Brevo<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_9d9d5e-5d\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_f9aa8d-59\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_e78553-33\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_0f9d78-d2\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_037182-a9\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_6cc07a-55\">\n\n<p>\u274c<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_b458ad-0c\">\n<td class=\"kb-table-data kb-table-data283_d0d3ac-f7\">\n\n<p><strong>HubSpot<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_7187ff-1f\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_c18b85-d5\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_e66314-1a\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_a404b9-74\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_650c97-ab\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_0a955c-3b\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row283_d3288e-39\">\n<td class=\"kb-table-data kb-table-data283_9bb09a-25\">\n\n<p><strong>Salesforce<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_ed45bf-e8\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_8d2b55-5f\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_f6f781-5a\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_763171-f2\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_73bffe-73\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data283_89f061-87\">\n\n<p>\u2714\ufe0f<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div>\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 deberias empezar a hacer email marketing hoy?<\/h2>\n\n\n\n<p>El email marketing <strong>es un sistema,<\/strong> no una acci\u00f3n suelta. Con un CRM sencillo, una configuraci\u00f3n b\u00e1sica y cinco automatizaciones bien pensadas, puedes vender, llenar agenda y cuidar tu marca <strong>sin depender de algoritmos ni de publicidad constante.<\/strong> Lo he visto funcionar en productos de alto valor, en servicios y en liquidaci\u00f3n de stock sin tocar precios p\u00fablicos. Empieza hoy con lo m\u00ednimo viable y escala con datos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes sobre email marketing<\/h2>\n\n\n<style>.kt-accordion-id283_2059da-83 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id283_2059da-83 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #949494;border-right:0px solid #949494;border-bottom:2px solid var(--global-palette4, #2D3748);border-left:0px solid #949494;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;color:var(--global-palette4, #2D3748);padding-top:14px;padding-right:10px;padding-bottom:6px;padding-left:16px;}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id283_2059da-83 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette8, #F7FAFC);background:var(--global-palette2, #2B6CB0);border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette2, #2B6CB0);}.kt-accordion-id283_2059da-83 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette9, #ffffff);background:var(--global-palette4, #2D3748);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id283_2059da-83:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kt-accordion-id283_2059da-83 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #949494;border-right:0px solid #949494;border-bottom:2px solid var(--global-palette4, #2D3748);border-left:0px solid #949494;}}@media all and (max-width: 1024px){.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id283_2059da-83 .kt-blocks-accordion-header:focus-visible{border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id283_2059da-83 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id283_2059da-83 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id283_2059da-83 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}.kt-accordion-id283_2059da-83 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #949494;border-right:0px solid #949494;border-bottom:2px solid var(--global-palette4, #2D3748);border-left:0px solid #949494;}.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id283_2059da-83 .kt-blocks-accordion-header:focus-visible{border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}.kt-accordion-id283_2059da-83 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id283_2059da-83 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id283_2059da-83 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-none kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane283_64bd87-52\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">\u00bfCada cu\u00e1nto tengo que enviar emails?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading\">Frecuencia recomendada seg\u00fan tu modelo de negocio<\/h3>\n\n\n\n<p><strong>Servicios:<\/strong> 1\u20132 env\u00edos por semana<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Puedes enviar un email cada vez que publiques un art\u00edculo en tu blog para difundirlo y atraer tr\u00e1fico.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ecommerce:<\/strong> 2\u20133 env\u00edos por semana<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantente \u201ctop of mind\u201d sin caer en el spam: evita correos sin valor.<\/li>\n\n\n\n<li>La <strong>segmentaci\u00f3n<\/strong> es clave.<\/li>\n\n\n\n<li>Ten gestos con tus clientes: email de cumplea\u00f1os, seguimiento post-compra (\u201c\u00bfc\u00f3mo te fue con el producto?\u201d), mensaje de A\u00f1o Nuevo, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>B2B:<\/strong> 1 env\u00edo semanal + 1 comercial quincenal<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <strong>segmentaci\u00f3n<\/strong> es fundamental.<\/li>\n\n\n\n<li>Si cuentas con m\u00e1s datos del cliente, trabaja <strong>personalizaciones<\/strong> (cargo, sector, pa\u00eds, inter\u00e9s) para aumentar la relevancia.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane283_a0c312-f0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">\u00bfNecesito un CRM caro para empezar?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>No. Puedes arrancar con Notion o una herramienta b\u00e1sica Como Google Sheets y migrar despu\u00e9s a CRM m\u00e1s completo. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane283_282d83-08\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">\u00bfPuedo ofrecer descuentos sin da\u00f1ar marca?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>S\u00ed: hazlo solo por email a listas internas y por tiempo limitado. Para m\u00ed, este es uno de los mayores beneficios del email marketing: puedes probar sin hacerlo p\u00fablico. Si quieres lanzar un producto y no est\u00e1s seguro, pres\u00e9ntalo primero a tu lista. Es un entorno controlado: podr\u00e1s medir aperturas y clics, pedir feedback e incluso preguntar \u201chiciste clic en X y no compraste, \u00bfpor qu\u00e9?\u201d. Te ayuda a validar MVP e ideas con bajo riesgo.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Practical guide on how to do email marketing without relying on algorithms: minimum viable CRM, basic configuration, 5 automations that sell. Email is yours. It doesn't depend on algorithms. In this guide I show you how to do email marketing step by step, with real examples for owners and small teams who need results without overspending.<\/p>","protected":false},"author":2,"featured_media":293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[9,1],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo hacer email marketing - Lupp Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luppstudio.com\/en\/como-hacer-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer email marketing - Lupp Studio\" \/>\n<meta property=\"og:description\" content=\"Gu\u00eda pr\u00e1ctica de c\u00f3mo hacer email marketing sin depender de algoritmos: CRM m\u00ednimo viable, configuraci\u00f3n b\u00e1sica, 5 automatizaciones que venden. 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